Lane recognised the importance of formalising their brand guidelines to establish a consistent and solid brand presence in the market. They approached The Bubble Co to help them create a comprehensive document that would guide internal and external stakeholders in creating new sales and marketing materials. As the lead designer on the project, I conducted extensive research on the existing brand and worked to establish a consistent style for all new collateral. This involved deciphering typography styles, colours, and image look and feel based on their existing collateral. The end result was a simple yet concise brand guideline document that provided Lane with a structure to move forward with, ensuring that their brand message and values were effectively communicated to their target audience.