As the Creative Lead on a project with The Bubble Co, I was responsible for overhauling and updating Terry White Chemmart’s organic social media strategy. The goal was to create a more cohesive and consistent brand image across all of the client’s social media platforms. Working with the existing brand guidelines, I created a series of dedicated posts for each category, including blog posts, “What’s New” updates, “Did you know?” facts, and “Tips and Tricks” to name a few.

Each category of post had its own unique look and feel, but they also worked together as a family to create a consistent brand image when viewing Terry White Chemmart’s profile page. By using a mix-and-match approach, we were able to create a library of posts that could be easily customised and adapted to fit different content needs while still maintaining a consistent brand style.