“As a Senior Graphic Designer and Creative Lead with over 23 years of experience, I am dedicated to creating impactful designs that drive growth and engagement for businesses.
I am a proactive problem solver and innovative thinker, always looking for new and creative ways to solve challenging design problems.”
About me
As a Senior Graphic Designer and Creative Lead with over 23 years of experience, I am dedicated to creating impactful designs that drive growth and engagement for businesses. I am a proactive problem solver and innovative thinker, always looking for new and creative ways to solve challenging design problems.
My passion for design is matched only by my dedication to achieving results. I understand the importance of effective communication and am committed to working collaboratively with clients to ensure their vision is brought to life. I am a superior communicator, able to translate complex ideas into simple and easy-to-understand designs.
Over the years, I have developed a diverse skill set that allows me to work across a range of print and digital media platforms. From branding and marketing collateral to web design and social media campaigns, I have the expertise to deliver designs that not only look great but also deliver real business impact.
If you're looking for a creative lead with the business acumen to deliver results, look no further. I am passionate, achievement-focused, and committed to delivering designs that exceed expectations. Let's work together to take your business to the next level.
Core Competencies
- Graphic design – print and digital
- Creative and innovative thinker
- Media and Communications
- Web design and development
- Video editing and motion graphics
- Articulate communicator
- Highly organised and professional
- Broad business acumen
- Strong work ethic
- Confident leader
My Skills
Core Software
Design
Web
Video
Microsoft
Social Media
Professional Experience
2Square Design is a graphic design studio servicing medium to large businesses.
Owner
- Built relationships with a variety of clients and key media personnel to achieve business objectives.
- Customer Relationship Management with clients, providing consistent, exceptional service.
- Conceptualised logo development and re-branding for clients in a range of industries.
- Designed and developed corporate stationery, brochures, flyers and catalogues.
- Created press advertising for a multitude of media platforms.
- Digital and social media management for clients in accordance with their objectives.
- Website design and development.
The Bubble Co. is a full-service digital marketing agency.
Senior Designer/Creative Lead
- Driving the design and creative aspects of projects from initial brief through to final delivery.
- Worked closely with internal and external stakeholders to ensure designs were on brand and met the problems presented in the brief.
- Lead a team of creative staff in conceptualising designs according to project requirements and client specifications.
- Conceptualise and develop artwork for web, social media, video and print campaigns.
- Liaising with web developers and technical staff to ensure the final delivery of web projects is in line with approved wireframes.
- Working closely with and mentoring junior designers.
- Overseeing the creation of art elements and ensuring that the final product matches the original design concept.
- Worked across a diverse portfolio of clients, industries, and campaigns.
- Key team member involved in the testing and selection of a workflow management system to help streamline project management.
Cabot Health is an Australian-owned health supplement manufacturer with retail and wholesale channels.
Senior Designer/Creative Lead
- Designed, developed, updated and maintained multiple websites, microsites and e-commerce platforms including implementing multilingual sites.
- Worked with WordPress, NETO, Magento and WooCommerce platforms.
- Implemented new procedures to ensure all sites were backed up and secure.
- Designed press advertising for various publications including National Newspapers and Magazines.
- Designed web ads for programmatic and social media ads for Facebook and Instagram. Implemented ads across all platforms.
- I established an effective workflow for the graphic design team.
Marketing Coordinator
- Liaised with stakeholders to develop targeted communication strategies for wholesale and retail channels.
- Managed multiple social media accounts on Facebook, Instagram, Pinterest, Twitter and YouTube.
- Liaised with Media Agencies to purchase space for TV, radio, print and digital advertising.
- Worked with Agencies, copywriters and internal teams to develop integrated marketing plans to launch a new product, including press releases, tv, radio, print and digital.
- Implemented Social Media Management software to help streamline the management of multiple accounts. AgoraPulse was selected for this as the best fit for Cabot Health’s needs.
- Created, managed and trained a team of 3 to assist with Social Media management.
318 Advertising is a boutique, full-service agency renowned for strong creative, personalised service and superior strategy.
Senior Designer
- Liaised with clients and account executives to develop briefs.
- Lead designer on a winning pitch against multiple competitors for an international product rollout.
- Advised clients on social media strategy and increased web presence consistent with their brand.
- Proactively identified opportunities for new clients and established communication accordingly.
- Managed workflow and allocated resources as appropriate throughout the office.
Art Director
- Increased high-level client liaison, including negotiation and project management.
- Conducted regular progress status reports with account managers to ensure they were kept informed.
- Devised budget and ensured projects were delivered on time and within budget
- Oversaw all projects within the studio and managed a small design team.
- Coordinated all printing and web development quotes.
- Developed strong working relationships with suppliers.
Production Manager
- Curated and created content for various client websites and media platforms.
- Managed diverse client portfolio, exceeding customer expectations.
- Prepared and formulated various reports for executive management detailing progress on selected projects.
- Oversaw the development of artwork from concept through to final product.
- Prepared and delivered design pitches for new clients.
Deva Design is a graphic design and print services studio based in Sydney.
Graphic Designer
- Rapidly promoted to Senior Designer with a designated client portfolio.
- Championed the introduction of web design as a core service offered by Deva Design.
- Selected to attend specialised industry-specific training courses.
- Quality-checked all material prior to being submitted for press production.
- Built strong relationships with clients and relevant stakeholders alike.
Education
Certificate in Web Design Shillington College, 2002
Certificate IV in Design Shillington College, 2000
