For ITW Proline, I led the creation of a series of explainer videos designed to promote workplace safety among their diverse staff. My role involved working closely with the client to develop concepts that would be clear and easy to understand, regardless of any language barriers that may have existed. I created bespoke illustrations for the characters and incorporated stock library pieces where possible to meet budget and time constraints. Once the ideas were approved, I worked with the voice talent to produce the voiceover and edited the final cuts.