Lane is a brand that has become synonymous with high-quality door furniture, with a long-standing reputation in the market and in people’s homes. The Bubble Co was commissioned to create a website for Lane, as the brand had previously been under the parent company’s website and lacked a distinct presence. Our team won the project by pitching a fresh, modern, and stylish website that would reflect Lane’s brand and appeal to its target audience. The client wanted the website to be clean and aspirational for its users. After conducting thorough research on the brand’s existing market presence and completing a comprehensive brand audit, we set out to create a website that not only met the client’s needs but also exceeded their expectations. The end result was a website that effectively communicated Lane’s brand message and values, providing an enjoyable user experience.