About me

I am a senior graphic design and visual media strategist with over 23 years of experience. I am committed to driving growth and engagement through digital and print media communications. As a proactive problem solver, I use design thinking & visual storytelling to create meaningful experiences for users that deliver real business impact.

Core Competencies

• Graphic design – print and web
• Web design and development
• Creative and innovative thinker
• Excellent workflow management
• Strong technical skills

• Excellent presentation skills
• Experienced studio owner and manager
• Strong work ethic
• Confident leader
• Articulate communicator across internal and external stakeholders

My Skills

Graphic Design100%
Web Design100%
Art Direction100%
Video Editing100%
Photography and Videography100%
Project Management100%

Core Software

Design

Web

InDesign

Illustrator

Photoshop

Adobe XD

Dreamweaver

Wordpress

Microsoft

Video

Word

PowerPoint

Excel

Premiere

After Effects

Social Media

Facebook

Instagram

Snapchat

TikTok

Linkedin

YouTube

Professional Experience

2Square Design is a graphic design studio servicing medium to large businesses.

Owner

  • Built relationships with a variety of clients and key media personnel to achieve business objectives.
  • Customer Relationship Management with clients, providing consistent, exceptional service.
  • Conceptualised logo development and re-branding for clients in a range of industries.
  • Designed and developed corporate stationery, brochures, flyers and catalogues.
  • Created press advertising for a multitude of media platforms.
  • Digital and social media management for clients in accordance with their objectives.
  • Website design and development.

The Bubble Co. is a full-service digital marketing agency.

Senior Designer/Creative Lead

  • Driving the design and creative aspects of projects from initial brief through to final delivery.
  • Worked closely with internal and external stakeholders to ensure designs were on brand and met the problems presented in the brief.
  • Lead a team of creative staff in conceptualising designs according to project requirements and client specifications.
  • Conceptualise and develop artwork for web, social media, video and print campaigns.
  • Liaising with web developers and technical staff to ensure the final delivery of web projects is in line with approved wireframes.
  • Working closely with and mentoring junior designers.
  • Overseeing the creation of art elements and ensuring that the final product matches the original design concept.
  • Worked across a diverse portfolio of clients, industries, and campaigns.
  • Key team member involved in the testing and selection of a workflow management system to help streamline project management.

Cabot Health is an Australian-owned health supplement manufacturer with retail and wholesale channels.

Senior Designer/Creative Lead

  • Designed, developed, updated and maintained multiple websites, microsites and e-commerce platforms including implementing multilingual sites.
  • Worked with WordPress, NETO, Magento and WooCommerce platforms.
  • Implemented new procedures to ensure all sites were backed up and secure.
  • Designed press advertising for various publications including National Newspapers and Magazines.
  • Designed web ads for programmatic and social media ads for Facebook and Instagram. Implemented ads across all platforms.
  • I established an effective workflow for the graphic design team.

Marketing Coordinator

  • Liaised with stakeholders to develop targeted communication strategies for wholesale and retail channels.
  • Managed multiple social media accounts on Facebook, Instagram, Pinterest, Twitter and YouTube.
  • Liaised with Media Agencies to purchase space for TV, radio, print and digital advertising.
  • Worked with Agencies, copywriters and internal teams to develop integrated marketing plans to launch a new product, including press releases, tv, radio, print and digital.
  • Implemented Social Media Management software to help streamline the management of multiple accounts. AgoraPulse was selected for this as the best fit for Cabot Health’s needs.
  • Created, managed and trained a team of 3 to assist with Social Media management.

318 Advertising is a boutique, full-service agency renowned for strong creative, personalised service and superior strategy.

Senior Designer

  • Liaised with clients and account executives to develop briefs.
  • Lead designer on a winning pitch against multiple competitors for an international product rollout.
  • Advised clients on social media strategy and increased web presence consistent with their brand.
  • Proactively identified opportunities for new clients and established communication accordingly.
  • Managed workflow and allocated resources as appropriate throughout the office.

Art Director

  • Increased high-level client liaison, including negotiation and project management.
  • Conducted regular progress status reports with account managers to ensure they were kept informed.
  • Devised budget and ensured projects were delivered on time and within budget
  • Oversaw all projects within the studio and managed a small design team.
  • Coordinated all printing and web development quotes.
  • Developed strong working relationships with suppliers.

Production Manager

  • Curated and created content for various client websites and media platforms.
  • Managed diverse client portfolio, exceeding customer expectations.
  • Prepared and formulated various reports for executive management detailing progress on selected projects.
  • Oversaw the development of artwork from concept through to final product.
  • Prepared and delivered design pitches for new clients.

Deva Design is a graphic design and print services studio based in Sydney.

Graphic Designer

  • Rapidly promoted to Senior Designer with a designated client portfolio.
  • Championed the introduction of web design as a core service offered by Deva Design.
  • Selected to attend specialised industry-specific training courses.
  • Quality-checked all material prior to being submitted for press production.
  • Built strong relationships with clients and relevant stakeholders alike.

Education

Certificate in Web Design Shillington College, 2002

Certificate IV in Design Shillington College, 2000

My Work

MSA LinkPro Fleet Management Video

MSA LinkPro Fleet Management Video

MSA C50 Promotional Video

MSA C50 Promotional Video

merlin® Brand Dealer Loyalty Program

merlin® Brand Dealer Loyalty Program

Mainline Catalogue – MSA Australia

Mainline Catalogue – MSA Australia

Mainbrace Construction EDM

Mainbrace Construction EDM

LiverDoctor Press Advertising – SCB International

LiverDoctor Press Advertising – SCB International

Lane Website

Lane Website

Lane Brand Guidelines

Lane Brand Guidelines

James Hardie Social Media Campaign

James Hardie Social Media Campaign

ITW Proline

ITW Proline

Grifco Specification Guide – Chamberlain

Grifco Specification Guide – Chamberlain

Future Film Stars Website

Future Film Stars Website

Contact me

Andrew Smith

p. 0421 307 447
e. andrew@2square.com.au